Every customer interaction builds (or diminishes) trust. Just one positive customer service experience is all you need to inspire long term customer relationships. When things do not go as smoothly as you or your customers would like, resolving customer complaints not only helps restore your reputation when trust has been broken, but also can help generate lasting loyalty with customers who feel their concerns have been properly addressed.
In business, your reputation is your livelihood. By treating trust like any other skill that you can learn, improve and refine, your business can thrive. This episode focuses on prioritizing your relationship with your customers. Greg Hatcher, CEO of The Hatcher Agency, joined us this month to discuss how he defines outrageous customer service.